1. - What is the difference between The Echo Light System and older methods of tunnel advertising?

2. - How are the projectors attached to the vehicles?

3. - How does the projector know when to play ads – does the system have to connect to any of the metro systems, like GPS, stop announcement etc., or is it stand alone?

4. - Is malfunctioning equipment repaired or replaced?

5. - How are the projectors and other electronic equipment replaced?

6. - Who provides ongoing maintenance?

7. - Will The One Times provide metro staff with instructions on how to perform replacement?

8. - What are the requirements regarding the metro tunnels walls? Is there any limitations regarding different kind of tunnel wall patterns along our metro line?

9. - How do you manage the cabinet projectors, servers and media ? Which kind of networking infrastructure does your system require?

10. - Can the Echo Light System broadcast passenger information messages to inform metro passengers?

11. - How to you usually manage such (media) content regarding short intervals between two metro stations?

12. - How does The One Times manage the advertising if the metro has a local advertising partner? What will be the relation between the metro operator, the assigned advertising agency & The One Times?

13. - Could you generally describe how the initial installation process occurs, and over what time period?

14. - What is the delivery time for the Echo Light System, from the contract is signed and the system is installed?

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1. - What is the difference between The Echo Light System and older methods of tunnel advertising?



The main difference is that all other tunnel advertising systems rely on having foreign bodies physically implemented within the tunnel system of a metro. The Echo Light System does NOT need anything physically installed in the tunnel system a metro to function. All other tunnel systems rely on the physical implementation of screens on the tunnel walls, thereby forcing staff to enter the tunnels in order to implement, maintain and update the system. This causes huge traffic delays, and creates many safety and practical issues.


Furthermore, it is impossible to install screens along long stretches of tunnel, and is therefore impossible for other tunnel advertising systems to utilize the full advertising potential of a tunnel stretch. In relation,
The Echo Light System utilizes the full stretch of tunnel. Also, in the event of an emergency, screens can block the exits or emergency pathways.

The Echo Light System allows for all repair and maintenance to be done when the trains are in garage or out of service, thereby not causing any traffic delays what at all.

The
Echo Light System can with the use of special lenses project a very large image from a short distance.

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2. - How are the projectors attached to the vehicles?



The projectors can be mounted either the outside or the inside the Metro/Subway trains.

-If mounted on the outside, the projectors will be mounted on the roof within protective cabinets. These cabinets are airtight and contain both the projectors and the servers. If needed, the protective cabinets will also contain cooling and heating mechanism to ensure that the correct operation temperature is always kept.

-If mounted on the inside, the Cabinet Projectors are mounted and fitted to project through an upper corner of the window of the metro car. Mounting on the inside enables even easier maintenance as it would no longer be required to access the roof of the train car in order to change or replace malfunctioning projectors or servers. Both options (inside or outside) have in common that projectors and all other electronic equipment is mounted onto a tray and then inserted into the cabinets.






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3. - How does the projector know when to play ads – does the system have to connect to any of the metro systems, like GPS, stop announcement etc., or is it stand alone?

It is possible to play local ads based on the trains existing location service. A standalone solution is also possible using "tags". Tags communicate with the servers and provide them with sufficient information to play ads based on location and direction of the train, along with the time of day. The tags also tell the servers when to shut off or turn on the projectors, when the train is entering or leaving a station or a tunnel stretch.

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4. - Is malfunctioning equipment repaired or replaced?

All malfunctioning electronic equipment will not be repaired, but replaced with brand new spare parts, in order to avoid any unnecessary down time.

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5. - How are the projectors and other electronic equipment replaced?



The cabinets are designed in such way that the maintenance of each cabinet can be done very swiftly by:




1. Opening the cabinet lid.


2. Taking out the tray where the projectors and associated electronic equipment is mounted.


3. Inserting a new tray into the cabinet containing new and functioning projector along with associated electronic equipment.


4. Shutting lid.


 


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6. - Who provides ongoing maintenance?

 The One Times will provide the replacement parts.

All malfunctioning components, (servers, projectors, etc) will be replaced with brand new components. The change of the trays where components are placed will take around 10 minutes per cabinet. The One Times will not perform the actual change of the trays or components. This will be the responsibility of the metro operator or associated service provider.



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7. - Will The One Times provide metro staff with instructions on how to perform replacement?

 The One Times will provide the staff with clear instructions and a guide on how to perform the replacement. Further, if required, we would assist the staff in charge of the replacement, but The One Times’ staff will never perform the replacement without the Metro operator present.

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8. - What are the requirements regarding the metro tunnels walls? Is there any limitations regarding different kind of tunnel wall patterns along our metro line?

Concerning the visual aspect of the projections, we are aware that there are metro tunnels that have uneven surfaces, and different patterns. The metro tunnel walls around the world range from concrete walls to sometimes brick walls, but we know that this will not affect the displayed visual content, as it already has been tested on very demanding and uneven surfaces.


This is due to factors such as how many frames per second the eyes can see, the train moving. Furthermore, The One Times will make a test in your specific metro system, before an implementation is to take place or based on request.

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9. - How do you manage the cabinet projectors, servers and media ? Which kind of networking infrastructure does your system require?

 The Cabinet Projectors have media players which are linked with a Local Server on-board the train. These servers connect with a central server via (Wireless Internet) 3G/4G. This allows the media that is to be played to be updated without having to do it physically from inside the train cars. The software will, when it establishes connection between the Central Server and Local Server, get new media and update the local server and media players automatically.


Much of the media can be updated in advance, as the storage capacity of the media players is very high.


The network infrastructure is already in place as 3G/4G/HSDPA networks are available in most places, and even if not, our system that can updated without having a 3G/4G connection.

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10. - Can the Echo Light System broadcast passenger information messages to inform metro passengers?

Yes. The Echo Light System can show local information, messages from the metro operator, upcoming station, RSS Feeds, breaking news etc. because it can be updated while in traffic. Further unlike other tunnela advertising systems, the Echo Light System can project visual media even as the train is standing still.

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11. - How to you usually manage such (media) content regarding short intervals between two metro stations?

The System is very flexible, and can play different content at the same time even in short intervals.

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12. - How does The One Times manage the advertising if the metro has a local advertising partner? What will be the relation between the metro operator, the assigned advertising agency & The One Times?

The One Times is a technology provider and introduces the Echo Light System, a patented innovation that will create a new value space for metro operators, advertising agencies and their customers. The One Times will respectfully continue the already established relation between metro operator and the advertising agency.

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13. - Could you generally describe how the initial installation process occurs, and over what time period?

After initial meetings with the subway operator, The One Times will build a system based on the specifications, requirements and demands of the operator for test. After testing the equipment and getting approval for the final design, in accordance with the guidelines of the Metro operator’s senior engineers & technicians, the actual installation process will require 1-2 month’s per subway line.

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14. - What is the delivery time for the Echo Light System, from the contract is signed and the system is installed?

With consideration for the delivery time from our suppliers, and the required time needed to make a fully optimized and customized solution for a specific metro system, The One Times will need between 9-12 months from initiating a contract till the system is implemented.

After an agreement has been reached, with the metro operator with regards to the use the use of the Echo Light System in the specific subway /metro system, the metro operator will provide The One Times with advice and guidelines for the implementation of the system. The metro operator will validate cabinet’s design and location on the train, and The One Times will design and adapt the Echo Light System based on specifications, requirements and demands of the metro operator.


 

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